Training for the Marketing Marathon

For a recreational runner training for a big autumn distance race, the months of July and August are soul-crushing. You’re getting into the heavy slog weeks of long, slow distance runs, mentally taxing mid-week speed work, and weekly mileage counts approaching 30, 40,...

Lessons learned from my first year as a solopreneur

2015 was my first full year in business, after twenty-five years in the trenches of corporate America. It was a great and grand experiment, as I really had little idea of what I was getting into. But on balance, it turned out really well and I’m excited to see what...