Blog
Stories, lessons, tips and more from an experienced financial writer.
Listening to the Bird Calls
I went birdwatching last weekend. Now, I’m not an avid birder. In fact, it’s been a few years since I last hiked into the woods with a set of binoculars and my Peterson’s Guide to Eastern Birds. But my father is a lifelong birder, and he recently moved to our area....
6 “Dos” and 1 “Don’t” For Developing a Great White Paper
According to the Content Marketing Institute/MarketingProfs’ 11th Annual Content Marketing Survey, 47% of B2B content marketers used white papers in the past 12 months. Considering that the average white paper costs $4,000 to $6,000 to produce, with some complex...
Thriving Under Pressure
I am lucky enough to live in upstate New York’s Finger Lakes region, known for producing some of the country’s (and the world’s) best wines, especially those varietals that excel in cooler climates like Riesling, Gewurztraminer, and ice wine. As spring finally began...
How to Tackle Your First 100 Days
The first 100 days of a new President’s administration is generally seen as crucial to its ultimate success. This period is ripe with opportunity, as the newly inaugurated President typically benefits from a “honeymoon” period, with higher-than-average public approval...
Strike First or Protect Your Turf? Applying the Lessons of Cobra Kai to Your Content Strategy
I’m currently binge-watching my latest guilty pleasure, Cobra Kai on Netflix. The series is based on the beloved 1980s film Karate Kid, which starred Ralph Macchio as Daniel LaRusso and Pat Morita as his mentor, Mr. Miyagi. The original film and its less well-received...
3 Tips for Nailing the Case Study Interview
ID 45426630 © Ayse Ezgi Icmeli | Dreamstime.com Case studies, also known as customer success stories, are an excellent way to communicate your company’s value to a qualified prospect, by demonstrating how you have helped actual customers solve real-life problems. You...
Marketing in the Time of Coronavirus
ID 76482230 © Imagepixel | Dreamstime.com Words can't adequately describe what many of us are feeling right now. In the U.S. and around the world, the events of the past few weeks have been alarming, shocking, frustrating, and frightening. The relentless march of the...
The Folly of Free
ID 85254560 © Igor Kardasov | Dreamstime.com Three months ago, my favorite gas station removed its free tire air compressor. I’m still not over it. I used to go there all the time. The gasoline is competitively priced, the convenience store offers a great selection of...
The Big Green Content Marketing Machine
Content marketing has grown into the leading method for promoting brand identity and cultivating an audience. In fact, according to Technavio, the worldwide content marketing industry will expand to over $400 billion by 2021, more than double its 2016 valuation. Why...