Blog
Stories, lessons, tips and more from an experienced financial writer.
Content in Context
ID 665990 © Jorge M Vargas Jr | Dreamstime.com Only in Vegas … I recently spent a long weekend in Las Vegas with my wife and youngest son. Although this was my fourth visit to Sin City, this time seemed very different. We were in town to cheer on my nine-year-old as...
The One Where He Talks About Style Guides
Spring is in the air. Time to clean out our closets, open the windows wide, sweep away the winter dust, and refresh our personal style. Now, when it comes to personal style, mine admittedly leaves a lot to be desired. For instance, just the other evening my wife and I...
Does Your Content Marketing Lack Focus? Talk to Your Customers!
The difference between a successful content marketing strategy, and one that is just… meh often comes down to how well you know your audience. The Content Marketing Institute (CMI) is an invaluable resource for B2B marketers. The B2B Content Marketing 2019:...
Thank you
I love this time of year. Oh, it is busy, sure. Especially in my home, where my wife, three kids and I celebrate eight days of Hanukkah,and then roll right into Christmas and New Year’s Eve. But it is so full of joy, laughter, warmth, and fun that I wouldn’t have it...
Appreciating Leftovers
My kids love Thanksgiving. Not so much all the grocery shopping, and days of preparation, and the hours of watching the turkey slowly roast in the oven. And certainly not the smothering hugs and lipstick-stained kisses from Aunt Martha as she makes her grand entrance...
Back from the Dead
‘Tis the season of vampires, Frankenstein’s monster, and zombies. This makes it a great time to discuss the reanimation of that old content marketing standby, the white paper. Recently a client asked me, “Do white papers still have a place in my content marketing...
To Japan With Love
Yuka just boarded her flight back home. My family was selected as one of three host families for a Rotary youth exchange student from Japan. Yuka spent this past year immersing herself in American culture, language, and education, and she had the experience of a...
Mapping the Creative Mind
This month, I’m going to share one of my favorite tactics for writing effective content: mind mapping. Now, this is a bit wonky and “inside baseball,” but when I began using the technique in my content writing practice a few years ago, I saw major improvements in my...
Marketing Advice from a Parental Train Wreck
My youngest son is seven years old. Sometimes, he takes what I say a bit too literally. “Hey Dad!” he exclaims in between bites of Cheerios, “Can we play baseball today?” “Sure,” I mumble distractedly while scanning my Facebook account. “After school.” As he steps off...