Blog
Stories, lessons, tips and more from an experienced financial writer.
Avoiding Case Study Catastrophe (Part 2): Fixing a Flat Tire
In the previous issue of The Bite-sized Bulletin, I discussed the number one scourge of content marketers everywhere: the dreaded “case study catastrophe.” What is this scary beast? It’s an all-too-common scenario: your company has a compelling customer success story...
Avoiding Case Study Catastrophe
Picture this. You have just helped a new client achieve his business goals. He can’t stop gushing about how thrilled he is with your product or service, and perhaps even offers a testimonial. So, you cautiously ask your client to participate in a case study about his...
Training for the Marketing Marathon
For a recreational runner training for a big autumn distance race, the months of July and August are soul-crushing. You’re getting into the heavy slog weeks of long, slow distance runs, mentally taxing mid-week speed work, and weekly mileage counts approaching 30, 40,...
United Breaks Faces: Never Underestimate the Power of an Irate Customer
It seems like some companies never learn. United Airlines is one particularly hard case. Even before this month’s public relations disaster involving video of a bloodied passenger being dragged kicking and screaming off one of the airline’s planes, United had long...
Lessons learned from my first year as a solopreneur (Part 3)
Hey gang! Here is the third and final post pertaining to lessons learned in my first year as a freelance B2B writer. I think there are a few good nuggets here: Get really good at what you do. Malcolm Gladwell claims in his book Outliers that it takes a minimum of...
Lessons learned from my first year as a solopreneur (Part Deux!)
In my first blog post, I shared a few lessons that I learned during my first full year in business for myself. I certainly made my share of mistakes along the way, but overall it was a wonderful experience. Here are some more lessons. Feel free to try these at home!...
Lessons learned from my first year as a solopreneur
2015 was my first full year in business, after twenty-five years in the trenches of corporate America. It was a great and grand experiment, as I really had little idea of what I was getting into. But on balance, it turned out really well and I’m excited to see what...