by Ted Goldwyn | May 24, 2021 | Blog
I went birdwatching last weekend. Now, I’m not an avid birder. In fact, it’s been a few years since I last hiked into the woods with a set of binoculars and my Peterson’s Guide to Eastern Birds. But my father is a lifelong birder, and he recently moved to our area....
by Ted Goldwyn | Apr 21, 2021 | Blog
According to the Content Marketing Institute/MarketingProfs’ 11th Annual Content Marketing Survey, 47% of B2B content marketers used white papers in the past 12 months. Considering that the average white paper costs $4,000 to $6,000 to produce, with some complex...
by Ted Goldwyn | Mar 13, 2021 | Blog
I am lucky enough to live in upstate New York’s Finger Lakes region, known for producing some of the country’s (and the world’s) best wines, especially those varietals that excel in cooler climates like Riesling, Gewurztraminer, and ice wine. As spring finally began...
by Ted Goldwyn | Jan 28, 2021 | Blog
The first 100 days of a new President’s administration is generally seen as crucial to its ultimate success. This period is ripe with opportunity, as the newly inaugurated President typically benefits from a “honeymoon” period, with higher-than-average public approval...
by Ted Goldwyn | Sep 21, 2020 | Blog
I’m currently binge-watching my latest guilty pleasure, Cobra Kai on Netflix. The series is based on the beloved 1980s film Karate Kid, which starred Ralph Macchio as Daniel LaRusso and Pat Morita as his mentor, Mr. Miyagi. The original film and its less well-received...
by Ted Goldwyn | Jun 16, 2020 | Blog
ID 45426630 © Ayse Ezgi Icmeli | Dreamstime.com Case studies, also known as customer success stories, are an excellent way to communicate your company’s value to a qualified prospect, by demonstrating how you have helped actual customers solve real-life problems. You...
