by Ted Goldwyn | Aug 20, 2018 | Blog
Yuka just boarded her flight back home. My family was selected as one of three host families for a Rotary youth exchange student from Japan. Yuka spent this past year immersing herself in American culture, language, and education, and she had the experience of a...
by Ted Goldwyn | Jun 28, 2018 | Blog
This month, I’m going to share one of my favorite tactics for writing effective content: mind mapping. Now, this is a bit wonky and “inside baseball,” but when I began using the technique in my content writing practice a few years ago, I saw major improvements in my...
by Ted Goldwyn | May 16, 2018 | Blog
My youngest son is seven years old. Sometimes, he takes what I say a bit too literally. “Hey Dad!” he exclaims in between bites of Cheerios, “Can we play baseball today?” “Sure,” I mumble distractedly while scanning my Facebook account. “After school.” As he steps off...
by Ted Goldwyn | Apr 16, 2018 | Blog
In the previous issue of The Bite-sized Bulletin, I discussed the number one scourge of content marketers everywhere: the dreaded “case study catastrophe.” What is this scary beast? It’s an all-too-common scenario: your company has a compelling customer success story...
by Ted Goldwyn | Feb 9, 2018 | Blog
Picture this. You have just helped a new client achieve his business goals. He can’t stop gushing about how thrilled he is with your product or service, and perhaps even offers a testimonial. So, you cautiously ask your client to participate in a case study about his...
