by Ted Goldwyn | Apr 16, 2018 | Blog
In the previous issue of The Bite-sized Bulletin, I discussed the number one scourge of content marketers everywhere: the dreaded “case study catastrophe.” What is this scary beast? It’s an all-too-common scenario: your company has a compelling customer success story...
by Ted Goldwyn | Feb 9, 2018 | Blog
Picture this. You have just helped a new client achieve his business goals. He can’t stop gushing about how thrilled he is with your product or service, and perhaps even offers a testimonial. So, you cautiously ask your client to participate in a case study about his...
by Ted Goldwyn | Jul 7, 2017 | Blog
For a recreational runner training for a big autumn distance race, the months of July and August are soul-crushing. You’re getting into the heavy slog weeks of long, slow distance runs, mentally taxing mid-week speed work, and weekly mileage counts approaching 30, 40,...
by Ted Goldwyn | Apr 14, 2017 | Blog
It seems like some companies never learn. United Airlines is one particularly hard case. Even before this month’s public relations disaster involving video of a bloodied passenger being dragged kicking and screaming off one of the airline’s planes, United had long...
by Ted Goldwyn | Apr 1, 2016 | Blog
Hey gang! Here is the third and final post pertaining to lessons learned in my first year as a freelance B2B writer. I think there are a few good nuggets here: Get really good at what you do. Malcolm Gladwell claims in his book Outliers that it takes a minimum of...
by Ted Goldwyn | Mar 3, 2016 | Blog
In my first blog post, I shared a few lessons that I learned during my first full year in business for myself. I certainly made my share of mistakes along the way, but overall it was a wonderful experience. Here are some more lessons. Feel free to try these at home!...
